Welcome!

The Digital Future

Kevin Benedict

Subscribe to Kevin Benedict: eMailAlertsEmail Alerts
Get Kevin Benedict via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Blog Feed Post

Digital and Marketing Leadership Series: Gail Moody-Byrd, SAP's VP and Head of Web Marketing

In this episode, I have the privilege of interviewing and learning from Gail Moody-Byrd, SAP’s VP of Web Marketing.  SAP is in the process of changing their website strategies from being a  site that was largely focused on generating awareness and sharing information, to a site that is supporting sales and driving more strategic business value through better digital customer and prospect interactions, and real-time integration with sales and their systems.  It’s a fascinating transformation with strategic implications for SAP.  Watch our interview to learn more.



************************************************************************
Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.