Welcome!

Digital Transformation (DX) Headquarters

Kevin Benedict

Subscribe to Kevin Benedict: eMailAlertsEmail Alerts
Get Kevin Benedict via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Blog Feed Post

The Day Big Data Analytics Died

The Huffington Post gave Donald Trump a 2% chance of winning, The New York Times 15%.  The best polls, prediction markets and analytics predicted a Hillary Clinton victory in the days before the election, yet they were all wrong.  The national media’s predictive analytic systems failed catastrophically.  Why?

Analytic systems require timely data on all the variables that impact a system and measure its performance.  Analytics requires support from an optimized information logistics system (OILS), which describes the a system that manages the full lifecycle of data from collection, transmission, processing, analysis, reporting, data driven decision-making, action and archiving.  An OILS is only as good as the data.  It can only function correctly if it is collecting the necessary data inputs.  For example the sensors in an Internet of Things (IoT) system must be attached to the right “things” that impact operations, to provide full system visibility and insight. The pre-election big data analytics systems used by pundits, media and prediction markets used incomplete data that resulted in operational blindness, a massive failure for those responsible.

A simple phone poll may not measure the degree of sentiment, neither does it measure those not on the phone.  It appears from reports this morning that large numbers of folks whom rarely if ever voted - voted.  This unmeasured, invisible group, that was an important data input, was not measured and analyzed in the OILS.


When I meet with business and IT strategy leaders and discuss data analytics and OILS, I always ask them, "What data are you NOT collecting that potentially could be important to your plans and operations?"  Many have never considered this simple question.  They look at their available data, but not their data gaps.  Today in a world of hyper-connectivity, bots, real-time operational tempos and decision-making, having the right data at the right time is critical.  What data are you not collecting?

************************************************************************
Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant Writer, Speaker and World Traveler
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.