The Digital Future

Kevin Benedict

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Internet of Things Sensor Platforms | @ThingsExpo [#IoT]

Mobile Apps, Sensor Platforms, Code Halos and Consumer Behaviors

In 2015 I am going to be investing a lot of time studying how consumer behaviors are changing as a result of the use of smartphones and mobile apps.  I will also be studying what leading companies are doing to address those changing behaviors.  Why will I be focusing on this area?  Look at these numbers from the last week in November 2014 as reported by iovation:

  • 38 percent of transactions on Black Friday were from mobile devices
  • 40 percent on Saturday and Sunday Nov. 29 and 30 were from mobile devices
  • 30 percent on Cyber Monday were from mobile devices
  • 44 percent the weekend before Black Friday, Nov. 22 and 23 were from mobile devices

Does that convince you of the importance?

Here is another interesting analysis of the data, "When we looked closer at the holiday data and other historical intelligence, it was clear that fewer people shop from mobile devices during the work week as they presumably make purchases from work computers, not personal phones and tablets," said iovation's Vice President of Product, Scott Olson. 

Mobile commerce represents a very fast growing sector and smartphones, as mobile sensor platforms, are collecting increasing amounts of data that can be used to hyper-personalize user experiences within an effective Code Halos strategy.

The importance of mobile commerce to commerce in general can be demonstrated by this statement from Juniper Research this week, "Mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year."

To understand how Code Halos and big data strategies are connected to mobile commerce applications watch this video -http://mobileenterprisestrategies.blogspot.com/2014/11/insights-into-impact-of-big-data-and.html.


Kevin BenedictWriter, Speaker, Senior AnalystDigital Transformation, EBA, Center for the Future of Work CognizantView my profile on LinkedInLearn about mobile strategies at MobileEnterpriseStrategies.comFollow me on Twitter @krbenedictBrowse the Mobile Solution DirectorySubscribe to Kevin'sYouTube ChannelJoin the Linkedin Group Strategic Enterprise MobilityJoin the Google+ Community Mobile Enterprise Strategies***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.