The Digital Future

Kevin Benedict

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Big Data Business Models and Code Halo Strategies with SmartStory's CEO Michael Boerner

While many companies talk about someday implementing strategies that will provide competitive advantages and change the world, SmartStory Technologies is delivering.  They combine the use of big data, POS (point of sale) systems, Code Halos strategies, mobile apps and hyper-personalization to deliver customized short-form videos to mobile devices that are specific to the user's needs, at the right time and on the right device.  This technology will change retail.  Especially when complex products and services are involved.

Digital transformation is about recognizing the impact of innovation in your industry, market and business.  It is about understanding how new technologies will transform your business plans and budget priorities.  It is about being bold enough to act and change direction mid-year, or budget cycle.

In this interview with SmartStory's CEO Michael Boerner, we dig deep into how digital transformations are already changing the way retailers interact and support their customers in completely new and innovative ways that will change the competitive landscape forever.

If you sell complex products and services - I strongly suggest you study this video segment and discuss what you are seeing with your strategy team.  Your industry and market will be impacted. Stay tuned for parts 2 and 3 in this series.

Video Link: http://youtu.be/rLlNmW-VmXw?list=UUGizQCw2Zbs3eTLwp7icoqw

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.