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Mobile Commerce News Weekly - Week of November 2, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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According to MarketLive, smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”  Read Original Content

Not only does mobile usage account for 21 percent of all Internet usage (Google), but 32 percent of all online purchases are made over mobile devices (BusinessInsider). And according to international investment bank The Goldman Sachs Group Inc, worldwide mobile commerce sales will account for almost half of total web sales by 2018.  Read Original Content

Research by Intercede revealed only 18 percent of consumers in the UK feel confident their use of mobile commerce and smartphone-based payments are truly secure. With that in mind, retailers need to be acutely aware of the technologies available and the existing security risks in order to educate themselves, their staff and customers.  Read Original Content

With the MobileCloud™ Platform and end-to-end mobile quality management suite, Perfecto Mobile enables the world’s leading brands to test, monitor and deliver 5 star mobile applications. Globally distributed development and QA teams can test thousands of REAL mobile devices and collaborate in real-time to continuously develop, test and monitor user experience in real life market conditions.  Contact us at http://www.perfectomobile.com/articles/contact-us.  This newsletter is sponsored in part by Perfecto Mobile.

Cardfree, the leading mobile commerce provider to large merchants, announced it is the mobile application platform provider enabling Taco Bell’s® new mobile offering launched nationwide. The company was selected by Taco Bell to provide the new mobile ordering application solution, as well as to provide cross-channel CRM solutions.  Read Original Content

According to a Google Consumer Surveys study conducted on behalf of Thinknear that involved the participation of 1,000 adults in the United States, one in every three holiday shoppers plans to use a their devices to check prices.  Read Original Content

According to data from Jumio, outdated mobile checkout experiences will cost retailers an estimated £2.5 billion this holiday season.  Read Original Content

Starbucks has some big plans for the holiday season. The company intends to entice consumers into its stores during the holidays by offering mobile ordering and pay services this year. The company plans to launch this initiative in Oregon before possibly rolling it out to other states throughout the country.  Read Original Content

Snapdeal 50,000 merchants and over 25 million members this week received an investment of US $627 million from SoftBank Internet and Media. SoftBank Internet and Media, which is part of the global telecommunications giant SoftBank Group will become the largest investor in the popular ecommerce company.  Read Original Content

When it announced its quarterly earnings recently, Starbucks said 16 percent of US transactions took place via a mobile device—about seven million mobile payments per week. Compare that figure to Cook’s boast that Apple Pay saw one million credit cards registered in the first three days after launch.  Read Original Content

Forty-eight percent of consumers surveyed said they have not used their mobile phones to make a purchase, according to a new study from digital commerce solutions provider Avangate.  Read Original Content

American Express announced the launch of its American Express Token Service, a suite of products designed to enable its card-issuing partners, processors, acquirers and merchants to create a safer online and mobile payments environment for consumers.  Read Original Content

B2B marketers are attacking mobile with budgets jumping 11 percent over the next six months and an additional 17.5 percent over the next 12 months, according to VB Insight data.  Read Original Content

According to data from Content Square, mobile users visit a site five times before making the decision to buy and they spend an average of 18 minutes poking around on the site each time.  Read Original Content

A recent report by McKinsey & Company revealed eCommerce could account for 10 percent of retail sales in the African continent’s largest economies by 2025. In comparison, online retail in the U.S. already accounts for around nine percent of total retail sales.  Read Original Content

According to the study from Adyen, 23 percent of all online payments during the third quarter of this year came from mobile devices. Europe accounted for 24 percent of all mobile payments made during the fourth quarter, with Asia accounting for 17 percent.  Read Original Content

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.