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Mobile App Design Is Irrelevant - Latest Research

Your mobile app design is irrelevant if your back-end systems can't support the real-time requirements of the user

Your mobile app design is irrelevant if your back-end systems can't support the real-time requirements of the user.

A recent report* by CIO Strategic Marketing Servicesstates that most customer and employee mobility applications are integrated with back-end systems. Although that is not necessarily a surprise, it is useful to see the average number of apps that are connected to different back-end systems. Here are the numbers from the survey.

Question: How many of your company's mobile apps for both customers and employees integrate with the following back-end systems? (average number of apps)

  • 4.8 apps per survey participant connect to a CRM systems (including sales, customer service and marketing)
  • 4.8 apps per survey participant connect to an Ecommerce system
  • 4.6 apps per survey participant connect to an ERP (including project management system)
  • 4.4 apps per survey participant connect to a supply chain, logistics or operations system
  • 4.0 apps per survey participant connect to a document management system
  • 3.7 apps per survey participant connect to an accounting and/or financial system
  • 3.6 apps per survey participant connect to an HR (human resource) system

In my recent survey, Real-Time Mobile Infrastructure, eighty participants identified that back-end systems were causing real headaches for mobile app developers.  Here are a few of the questions and their results from the survey:

Question 1: Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements? 83.9% answered YES.

Question 2: Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience? 43.2% answered YES.

Question 3: Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design? 77.7% answered YES.

Question 4: Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)? Here are the top three answers in order of how problematic they are:

  1. Back-end systems
  2. Internet connectivity
  3. APIs and integration design and performance

Question 5: How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."

What is the bottom line?  Although it is often more fun and interesting to talk about innovative user experiences and app designs, the foundation for supporting real-time mobile applications must be in place first.  Without back-end system and IT infrastructures that can support a "real-time" environment, you are just putting lipstick on a pig, as we say in Boise, Idaho.

These are the kind of challenges and topics I cover during my Analyst Briefings and Mobile and Digital Strategy workshops. If your company would benefit from a workshop contact me here to discuss.

*Survey of 414 executives at midsize and large enterprise organizations worldwide


Kevin Benedict
Writer, Speaker, Editor

Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.