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Kevin Benedict Interviews Jitin Agarwal

Kevin Benedict Interviews Digital Transformation Expert: Jitin Agarwal on Managing Digital Assets and Code Halos

Mobility is forcing companies to rethink just about every part of their business.  Product catalogs are becoming mobile apps.  Marketing brochures are becoming videos, PDFs, email messages or mobile apps.  Maps now are apps. Books, music, videos and paper envelopes with letters in them are all digital today! Much of the physical is being transformed into digital, and then sent to mobile devices these days.  How effective is your company at keeping up with these transformations?  How do you effectively manage the massive amount of digital assets that are being created by your company monthly?  How do you ensure digital brand integrity?  How do you update your marketing and informational collateral worldwide in a digital world?

Information based industries like financial services, banks, education, healthcare and many others are finding their worlds are being turned upside down as a result of digital transformation.  Because of this chaos (and fun), I reached out to a colleague of mine Jitin Agarwal, Venture Leader at Cognizant to learn his thoughts on these changes and what his venture is doing to help manage this digital transformation.  Enjoy!

Video Link: http://www.youtube.com/watch?v=HnnG0ktnEAY&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw

ATTENTION! Jitin Agarwal (the Venture Leader I interviewed above) is hosting a lunch and learn in Santa Clara, CA on February 27th from 12-2 PM on the subject of Beyond Digital Asset Management: An IT Roadmap for Next Generation Digital Marketing. Forrester Analyst Anjali Yakkundi will be sharing from her research there as well. If you would like to attend, here are more details -http://app.certain.com/profile/web/index.cfm?PKWebId=0x5873675f2e.

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Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.