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Article

Digital Transformation, Mobile Technologies & Customer Engagement Models

Think human resources, financial services, technology, and equipment

Image this scenario if you would - you pick-up a prescription at the pharmacy.  At the POS (point-of-sale) the pharmacist asks you permission to send you informational video clips related to the medicine you are taking and the health issue you have to your mobile device.  You agree.  At 6 PM you receive a text or email with a link to a short educational video that opens with a greeting from your local pharmacist and then continues educating you about the medicine and the correct way to take it.  The following day, at 6 PM, you receive another education video from your local pharmacist with information about exercise and other dietary advice related to your medicine and illness.  This continues for 5 days on a schedule.

This same technology platform can be used to send short form video clips of information, on a schedule, related to any complex product or issue - think human resources, financial services, technology, equipment, etc.  This technology platform represents a digital transformation in customer and employee engagement models.  In this video, I interview Transilio's CEO Michael Boerner (michaelb@gotransilio.com) on how this kind of technology will revolutionize many different kinds of engagement models.  Enjoy!

Video Link: http://www.youtube.com/watch?v=nwHZ21N22NE&feature=share


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Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.