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Article

Selling and Buying Enterprise Mobility

MobileEnterpriseStrategies.com

One of my first jobs after I graduated from Portland State University was to work at Dale Carnegie and Associates.  I helped sell and teach all kinds of professional development classes on public speaking, management and sales.  I still remember one of the rules we taught in the Human Relations Approach to Salesclass, "Customers don't want to buy your product or service, they want the results of your product or service."  I believe that rule applies equally well today to enterprise mobility platforms, mobile security and development tools.

What do you think are the results of enterprise mobility platforms that customers want to buy?  I will start the list and you can finish it:

  • Increased speed or tempo of operations to gain a competitive advantage
  • Efficient data collection so better and faster business decisions can be made
  • Quicker reporting of events and KPIs to a wider audience to provide full situational awareness and promote good decision making and issue resolution
  • Improved workforce productivity due to real-time data collection, artificial intelligence and reporting
  • Reduced expenses and waste due to inefficient resource allocation
  • Improved visibility to remote operations and projects so better data driven decisions can be made
  • More collaboration, faster and with more remote workers contributing to good decision making
  • Higher profits due to efficiency gains
  • etc.

It is useful to understand that if these results could be achieved without purchasing mobile platforms and tools they would be.  No one wants to purchase, develop, test, maintain and support these mobile solutions.   They are a lot of work and distract from your core business.  The reality is though in today's world, mobile platforms, mobile app development tools, app stores and mobile security solutions are a necessity.

Any discussion with a mobility platform and tool vendor should, at a minimum, start with identifying the business results your company wants.  Any feature or function the mobility vendor shares and demonstrates should be tied back to a business result on your list.  Don't let a mobility vendor discuss features that aren't tied back to a business result.  Although painful for the mobility vendor's sales team, holding the vendor to this exercise makes the presentation far more entertaining and valuable for you!

Last week I wrote an article titled Enterprise Mobility, Business Executives and Mobility Vendors.  In that article I reported that more CIOs and CEOs are getting involved in decisions about enterprise mobility.  Why?  I believe executives are seeing enterprise mobility as a catalyst for digital transformation.  It is one step, although a very important step, to transforming their companies to meet the demands of a digital market place.  A market place where the competitive differentiators are digital competencies.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.