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Mobility and Real-Time Capability Projection

MobileEnterpriseStrategies.com

This weekend I was clever.  That is newsworthy because it doesn't happen very often.  Our son is stationed at a military base that did not receive TV coverage of the Boise State football game on Saturday night.  It must have been the government shut-down.  I can't think of any other reason they wouldn't have shown it.  The solution was a three hour Google+ Hangout whereby mom and dad got to talk to our officer son while the laptop camera "inadvertently" captured and streamed the Broncos game showing on our big screen TV.  It was a nice Hangout - they won!  We tried Skype first, but the picture was blurry.  Google+ Hangout, however, was picture perfect.

Our son is stationed a great distance away, however, using real-time communication and video we can communicate and share what is going on in our lives.  This same kind of technology can be used in the context of "capability projection" for companies.  Here is my definition of capability projection, "The ability of a business to apply all or some of its capabilities such as marketing, sales, distribution, etc., over great distances to respond to and take advantage of new market opportunities."

What does it take to project your capabilities over great distances?  The ability to in real-time collect data, analyze data, and distribute the results in order to make good decisions.  It takes the ability to view information and operations at a distance and have the ability to act instantaneously from afar.  Without this capability, you cannot implement good business tactics.  Tactics are the art and science of positioning resources for optimal use and maneuvering them to keep them as such.


The bottom line, you can't expand your operations and business over great distances and/or remote markets unless you are implementing a good real-time SMAC (social, mobile, analytics and cloud) strategy.  A good SMAC strategy provides the technical platforms that enable distributed organizations to effectively collaborate, design and execute plans.

The Internet, mobile devices and collaboration platforms have greatly empowered organizations to be able to expand beyond historic geographic barriers.  This capability opens the door to expanding your influence and business efficiently and cost effectively across the globe.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.