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Article

Eight Rs of Enterprise Mobility, Opportunity Costs & Strategic Investments

MobileEnterpriseStrategies.com

It is true that enterprise mobility is about the eight Rs - getting the right information, to the right person, at the right time, in the right place, in the right amount, on the right device, in the right format so they can make right decisions, but there are even more benefits.  Enterprise mobility can also be about saving money that can be invested more profitably in other places.  Let me share a real-life scenario:

A large distributor of consumer package goods and fresh food, with many delivery trucks would often run out of inventory that customers along their routes would request when the drivers arrived.  These requests represented potential sales that could not be captured because the products were not available in the trucks.  The end result was sales were not being maximized.

What were some possible ways to solve this problem?

  1. The distributor could reroute the delivery trucks back to the warehouse to load more product, but that would delay deliveries to other customers, potentially reducing both service quality and sales while increasing costs (time, labor, fuel, maintenance).
  2. The distributor could open more warehouses so inventory would be available closer to routes and customers.  The challenge would be increased costs.
  3. A process of delivering (with more trucks and drivers) unscheduled orders could be developed.  The problem, however, would be the additional expense to set-up and operate it.
  4. The distributor could ignore their customers' request for last-minute product sales, and open up an opportunity for competitors to capture this business.


How did enterprise mobility solutions help solve this challenge?  We helped the distributor by implementing real-time communications and inventory systems on their mobile devices, GPS tracking and real-time scheduling solutions that enabled a few roving trucks full of commonly needed inventory to meet-up with multiple delivery drivers and top-off their inventories (JIT, just-in-time) along their routes without delaying them from their scheduled deliveries.
The distributor improved customer service and sales with limited investment.  They also prevented their competition from making inroads.  They used a limited investment in technologies (enterprise mobility solutions) to get products to the right customers at the right time without spending all of their investment funds.  The mobile solutions enabled them to NOT have to make massive investments in more warehouses, trucks, labor and infrastructure so they could make smarter investments in other places.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

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Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Join the Linkedin Group Strategic Enterprise Mobility ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.