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Kevin Benedict

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Personal SMAC Strategies in Action


I took inventory of my personal SMAC (social, mobile, analytics and cloud) environment this morning while sitting in a coffee shop next to the Boise river.  On Tuesday I recorded and published my first Google+ Hangout On Air.  I interviewed mobility expert Bob Egan using our MacBook Pro video cameras and Hangout On Air, YouTube streamed it live and then automatically posted the recorded version to my YouTube channel.  Wow!  Implementing SMAC strategies, even at the micro-level, is empowering!

Boise foothills

I am reading a book on military strategies now called Maneuver.  In this book it identifies "force projection" as one of the benefits of workforce mobility and maneuvering.  Force projection means the ability to extend one's influence over great distances.  This is often enabled through the strategic use of high tech assets.  I would add to that personal SMAC assets.

While sitting in my office in beautiful Boise, Idaho, I used a social platform, Google+, their social collaboration and web conferencing platform Hangout, plus its integration with YouTube (Hangout On Air) to stream live all around the globe.  The cost of all these capabilities - free!

That is cost effective "force projection" from Boise and Cape Cod.  Bob and I were able to share our experiences worldwide using cloud based tools.  These tools are all connected to Google Analytics, Blogger Analytics, YouTube Analytics, etc.  Google+, Hangout, YouTube and Blogger all have mobile apps.  Our work was all mobilized without any effort on our part.  These kinds of tools allow even the smallest businesses to expand and project their force/influence globally.

I am spending much of my time these days discussing mobile and SMAC strategies with business leaders.  If I, sitting in my little office in Boise, Idaho, can benefit from SMAC strategies, just think how large multinational companies can!

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

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Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Join the Linkedin Group Strategic Enterprise Mobility ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.