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SAP Enteprise Mobility and Multilevel Marketing

B2C mobility is and will continue to be a fast growing market for mobility vendors

In an article I read this morning, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK that Brazil currently has 1.5 million end users for its mobile applications, but plans to increase this rapidly to 20 million by 2015.  To achieve this, Verdi plans to target the general public by going through enterprise customers that currently use its ERP systems and mobile applications."



I wrote about this multilevel enterprise mobility strategy last year and believe it will be effective.  B2C mobility is and will continue to be a fast growing market for mobility vendors, and SAP has the opportunity to touch billions of mobile users through B2C mobility.  Let's think about it.  SAP is big in utilities, consumer packaged goods and other industries with large customer bases.  Providing mobile IDEs (integrated development environments) through SDKs through partnerships and acquisitions will make it easier for mobile vendors to extend SAP out to these users.

Mobility is going to touch every industry, supplier ecosystem and customer base.  Companies need to start developing their strategy for supporting these groups sooner rather than later.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

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