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Microsoft's Ray Ozzie on Mobile Applications and the iPhone

Ozzie may be right in that the novelty of cute mobile applications may wear off

iPhone Developer on Ulitzer

Ray Ozzie, Microsoft's Chief Software Architect, recently commented in an interview with CNET, "Yes, iPhone has a lot of momentum, unquestionably. But I think the phenomenon we're in right now is the app phone. And if you look at the depth of apps that are on these phones, they're not very deep. It's not like Office or AutoCAD, where there are just thousands of man years that have gone into developing these apps. They're relatively thin apps that are companions to some service."

Ozzie may be right in that the novelty of cute mobile applications may wear off as powerful mobile clients that work with SaaS (software as a service) back-office and ERP applications catch up. Rather than have all these thin client applications that are OS (operating system) specific, simple mobile applications may retreat to the mobile web browser so they can more easily port from one OS to another, and thick clients will run on powerful and full functional operating systems that are used on laptops and PCs today.

It will be interesting to watch.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.