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Kevin Benedict

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Latest Blogs from Kevin Benedict
We humans have a finite speed at which we can think, analyze and make decisions.  We can only focus on a small set of data before we are overwhelmed.  When important decisions must be made, our brains need time, significant time, to weigh all the variables, pros and cons and ...
In 2015, technology reached the tipping point for me, it moved from the efficient column, to the inefficient column, from a pro to a con, from a help to a hindrance. You can hear it in every complaint about how email messages are overwhelming our day, interfering with priorities, impac...
Most of today's technology was designed and developed for static, stationary environments. Even today, in a mobile world, mobile apps are most often developed based on assumed static endpoints. Why is that a problem? We are rarely static people. Let's consider two people in a veh...
I just completed a video that accompanies my latest research on mobile consumer behaviors, and the strategies retailers must implement.  If you design, develop or deploy customer facing apps, this content is relevant and important.**************************************************...
In a world filled with millions of instances of hyper-stimulating digital content - thinking, learning and the development of intellectual assets suffer.  In a recent article I authored titled, It’sTime to Make Technology Disappear, I shared that technology has increasingly ...
In 2015, technology reached the tipping point for me, it moved from the efficient column, to the inefficient column, from a pro to a con, from a help to a hindrance. You can hear it in every complaint about how email messages are overwhelming our day, interfering with priorities, impac...
Most of today’s technology was designed and developed for static, stationary environments.  Even today, in a mobile world, mobile apps are most often developed based on assumed static endpoints.  Why is that a problem?  We are rarely static people.Let’s consider two peop...
In 2015, a master strategy for mobile commerce emerged. Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious. We recognized a new kind of partnership is required b...
Smartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support. Consumers can search and discover products and services using a smartphone on their way to work. In the evening they can pull ou...
In 2015, a master strategy for mobile commerce emerged.  Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious.  We recognized a new kind of partnership is ...
Our resident Cognizant digital/mobile expert, Peter Rogers, asked me to recommend a digital strategies topic to share, and I suggested Beacons for this week. I confess to reading about them daily without knowing much about them, so I want to thank Peter for this article! Enjoy! Beac...
I just finished a major research paper titled, "Cutting Through Chaos in the Age of Mobile Me." Our findings reveal current mobile consumer behaviors, the challenges in creating mobile apps for them, and specific recommendations and business strategies for winning in an age of "Mobile...
Unique Consumers and Unique ProfilesSmartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support.  Consumers can search and discover products and services using a smartphone on their way ...
Our resident Cognizant mobile and digital technology guru, Peter Rogers, shares his insights into web and native app development strategies in this guest post:  Enjoy!********Peter RogersI often meet customers who want to transition web developers into mobile application developer...
I just finished a major research paper titled, "Cutting Through Chaos in the Age of Mobile Me."  Our findings reveal current mobile consumer behaviors, the challenges in creating mobile apps for them, and specific recommendations and business strategies for winning in an age of "M...
In 1854 Cholera broke out in the Soho neighborhood of London. Hundreds of people were struck down and died within days. No one at the time understood where the disease came from, how to treat it, or how it was transmitted. A local physician, Dr. John Snow spent every possible moment o...
I have given nine presentations in the past 10 days on mobile and data strategies. I have met with companies in the energy, media, insurance and banking industries. I have brainstormed and discussed these laws for winning with data, speed and mobility, and they have held up. In the age...
I have given nine presentations in the past 10 days on mobile and data strategies.  I have met with companies in the energy, media, insurance and banking industries.  I have brainstormed and discussed these laws for winning with data, speed and mobility, and they have held up...
We have all grown accustomed to using personal consumer apps that know and understand us (think airline apps), our preferences and provide contextually relevant content. Today, we expect the same from all of our apps both consumer and enterprise. Ninety percent of mobile users highly ...
Dr. John Snow's MapIn 1854 Cholera broke out in the Soho neighborhood of London.  Hundreds of people were struck down and died within days.  No one, at the time understood where the disease came from, how to treat it or how it was transmitted. A local physician, Dr. John Snow...
My colleague the digital expert and programming guru Peter Rogers share his insights on the role of Agile in digital transformation, and the major debates around methodology.  WARNING!  This article dives deep into programming strategies, so go NO further if this frightens yo...
Supporting real-time enterprise mobility that is personalized and contextually relevant takes a lot of work. In fact, it takes digital transformation. We have all grown accustomed to using personal consumer apps that know and understand us (think airline apps and Netflix), our preferen...
None of us like slow mobile applications or those that ask us stupid questions. Our time has value. Google reports 82% of smartphone owners research and compare prices in stores, and we don’t want to be standing in the aisle answering questions the mobile app and vendor should already ...
I am excited to share an interview I conducted yesterday in Boston with a member of software programming royalty, Dan Bricklin.  Dan was the co-developer of the world's first software "killer app", Visicalc.  Visicalc, a spreadsheet app for the Apple II series of personal com...
Technical GuruPeter RogersOur resident mobile technology and digital guru, Peter Rogers introduces us to his latest research and findings.  If understanding how to incorporate big data analytics in mobile and IoT apps is not your thing, go no further.  Seriously, go NO furthe...
Cognizant's mobile app development expert and guru Peter Rogers shares his latest insights on app development strategies.  Enjoy!********In previous Blogs I have announced the diversification of iOS 9 and Android 6 and the prediction of a move back to platform specific coding or H...
None of us like slow mobile applications or those that ask us stupid questions. Our time has value. Google reports 82% of smartphone owners research and compare prices in stores, and we don’t want to be standing in the aisle answering questions the mobile app and vendor should already ...
One of the new features in iOS 9 is Universal Links.  What is the significance, and what does it mean for mobile commerce and mobile apps in general?  Our resident mobile expert, Peter Rogers, shares the details with us here.  Enjoy!********Mobile & Digital Expert Pe...
In Part 2 (watch Part 1 here) of my interview with VMware's Sanjay Poonen, we discuss VMware's strategies toward the enterprise mobility market, recent announcements and plans going forward.  In addition, Sanjay announces the new AirWatch led Mobile Security Alliance with 10 initi...
I had the honor of sitting down with and interviewing VMware's EVP and GM of End User Computing, Sanjay Poonen last week on VMware's beautiful 500 acre campus in Palo Alto, CA.  In this interview we cover the past, present and future state of enterprise mobility, SAP's recent mobi...
Boise's Congolese/Rwandan Refugee CommunityThis week a friend texted to ask advice on an appropriate welcome gift to present newly arriving Syrian refugees in Boise, Idaho. Without hesitation I said a cheap mobile phone with prepaid minutes. Why?  We are active in the refugee...
Last week I was honored to speak at the Maritz Innovates event in St. Louis, MO. The topic was my new report titled, Cutting Through Chaos in the Age of Mobile Me.  It will be out in two weeks.  This report is big!  We worked with RIS to survey 5,000 consumers on their m...
In my research on mobile commerce and mobile consumers' behaviors this year, the need to personalize a user's mobile/digital experiences always comes up as a top priority. Everyone wants an experience that is relevant. However, as I pondered these studies, it occurred to me that perso...
My friend and Cognizant's mobile and digital technical guru, Peter Rogers, has been playing again. In this "must read" article he shares how iOS9 handles touch and sensing.   Enjoy!**********Every time there is a new games console release (especially when Nintendo is involved) rum...
Rahul TyagiIt is my belief that mobile technologies drive the train of digital transformation.  It is the effort of supporting a real-time mobile user that is forcing enterprises to rethink business processes, IT environments, budget priorities and business strategies. In this art...
The enterprise mobility marketplace is changing rapidly as companies consolidate and transform.  While some enterprise mobility vendors disappear and leave the market, Apperian continues to grow and take on additional investment.  This week they announced a C level round of i...
One hundred percent of mobile experts in our recent survey of 108 mobile experts purchase products online. Ninety percent have purchased products and services using mobile devices, but only 13% use mobile devices exclusively for purchasing products. Forty-five percent typically use on...
In my research on mobile commerce and mobile consumers' behaviors this year, the need to personalize a user's mobile/digital experiences always comes up as a top priority.  Everyone wants an experience that is relevant. However, as I pondered these studies, it occurred to me that ...
Four years ago, if you asked me for recommendations on the best solution for a mobile application on multiple platforms, I would have doubtless told you to use a MEAP (Mobile Enterprise Application Platform) or a MCAP (Mobile Consumer Application Platform) depending on the business cas...
One hundred percent of mobile experts in our recent survey of 108 mobile experts purchase products online.  Ninety percent have purchased products and services using mobile devices, but only 13% use mobile devices exclusively for purchasing products. Forty-five percent typically u...