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The Digital Future

Kevin Benedict

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Latest Blogs from Kevin Benedict
In this episode, I am honored to interview and learn from veteran enterprise mobility expert and Chief Marketing and Strategy Officer for MobileIron, Ojas Rege.  We take a deep dive into the history of enterprise mobility, the current state, and where we think enterprise mobility ...
In this episode I have the privilege of sitting down with the brilliant and very busy CMO of VMware, Robin Matlock, at VMworld 2018, and taking a deep dive into marketing strategies, branding and the role companies should play in  serving the greater good.  Enjoy!************...
In this episode we review the history of web and video conferencing with the president of Zoom, Dave Berman.  We explore how the new generation impacts management, sales, marketing, internal and external communications, and why it should be an important component of every company’...
Kevin Benedict and Gail Moody-ByrdKevin: Thanks for joining us today Gail!  Let’s talk about your title, Vice President and Head of Web Marketing at SAP.  What do you get to do in this role?Gail: It’s really an interesting new role. It was created to do a couple of things. SA...
In this episode, filmed at SAP’s SAPPHIRENOW 2018 conference, I have the opportunity to sit down with SAP’s Futurist Tom Raftery, and discuss the impact of artificial intelligence today and in the future.  Spoiler alert – data from thousands of different sources gets transformed i...
In this episode recorded in London at the CIO WaterCooler Live event, I interview my friend and digital expert Nigel Willson, who is a Global Strategist at Microsoft. We explore the state of artificial intelligence, machine learning, chatbots and much more. We then ponder the AI chasm....
I recently had the privilege of interviewing Jim DuBois, former CIO of Microsoft, in London, UK at the CIO WaterCooler Live event.  In this interview we explore the challenges Microsoft faced in their digital transformation efforts moving from on premise software to a cloud focuse...
I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience.  SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences.  They have b...
In this episode I have the honor of interviewing SAP’s SVP, Global Head of SAP Leonardo Services, Maggie Buggie, in SAP’s offices just outside of Heathrow Airport on the outskirts of London.   Maggie discusses how SAP works with customers to first understand their business ob...
In this episode recorded in London, I have the privilege of interviewing both Mark Lister the Chief Digital Officer, and Peter Rogers the EVP of Ness Digital Engineering.  We discuss how Ness, as a services company, has digitally transformed to meet changing customer expectat...
In this episode, I have the privilege of interviewing the co-founder and CEO of Itential, Ian Bresnahan, on the role of networks in helping and/or hindering digital transformation initiatives.  Digital transformation is often closely related to making a company more agile – a...
In this episode of the Digital Expert Series, I interview Sebastien Christian, a brilliant innovator, inventor, entrepreneur and founder of Otosense, a company that was acquired by Analog Devices a few weeks ago.  Otosense has a team of physicists and engineers, that work tog...
In this episode, I continuously call Richard Mendis the Head of Product Management, when he is really the Head of Portfolio Product Marketing at Tibco, but even with my mistakes this is a terrific interview.  Richard shares what digital transformation really looks like inside...
In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marke...
In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies.  We discuss why SAP decided to separate the CDMO role from CMO, and what each of their responsibilities are.   Spoiler Alert – The...
In this episode, Snowflake Computing’s Rimi Bewtra shares her insights about the current state of marketing.  She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing st...
In this episode I interview Socure Founder Sunil Madhu and CEO Tom Thimot on some very important topics related to expanding the economy and changing peoples’ lives.  We take a deep dive into the impact of emerging authentication technologies that will enable billions, yes billion...
In this episode, I interview mobile marketing expert and Vibes CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for market...
In this episode my guest is Rob Russell, CEO of Resort Income Optimization.  I love this interview.  He is an inspiration to all entrepreneurs. He recognized a significant digital transformation and marketing problem and jumped in with both feet to become the expert and to so...
In this episode, I have the privilege of interviewing and learning from Gail Moody-Byrd, SAP’s VP of Web Marketing.  SAP is in the process of changing their website strategies from being a  site that was largely focused on generating awareness and sharing information, to a si...
In this episode we dig deep into website analytics and customer journeys with digital marketing expert and CMO Efrat Ravid.  We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what conten...
In this episode, Acrolinx CMO, digital, AI and marketing expert Chris Willis, walks us through the use of artificial intelligence to ensure marketing, brand and message clarity and consistency.  Their platform “learns” content strategy, and makes it actionable acros...
In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics behind influencer marketing.  Enjoy!****************************************************************...
Sangram VajreThis transcript was edited for readability.  The original video recorded interview can be watched here.Hello, I’m Kevin Benedict, Senior Vice President of Solutions Strategy here at Regalix, and I want to thank all of you for joining this Digital Expert Inte...
In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and custom...
Most of us understand that artificial intelligence (AI) offers opportunities for productivity improvements in the form of speed, automation, standardized actions and responses, plus the opportunity for continuous improvements via machine learning. These opportunities are enabled by dat...
Throughout history military leaders have suffered through the "fog of war," where they desperately sought answers to six key questions: Where are my enemies? Where are my friends? Where are my forces? Where are my materials and supplies? What capabilities are available now and at ...
The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does...
I recently became a bionic man. I have one good ear and one bad ear as a result of flying around while suffering colds and flus over the years, and with only one good it makes it difficult to hear a conversation in a noisy room, so I went looking for a high tech digital solution. For...
Any significant business process that can be documented and best practices identified - will be. Any defined process that can be standardized - will be. Standardized processes that can be codified and automated (through robotic software automation), will be - if the volume justifies ...
The renowned military strategist John Boyd taught that people and institutions collect favorite philosophies, strategies, theories and ideologies over a period of time, and then try to align the future to fit them. The problem with this is the future is rarely like the past, and tryin...
Increasingly, in a world of compressed times and distances, humans will be the inventors, designers and managers of digital systems and processes, rather than the operators. Operations will be measured in milliseconds, an inhumane speed where only the machines can deliver. Professor ...
I have had the opportunity to work for and around a good many start-ups during the course of my career. Often the start-up founders would simply define a problem, develop a solution and launch a company. The marketing department would then do their very best to identify the individuals...
The winning trinity in competitive decision-making includes people, ideas and things according to the renowned military strategist John Boyd. Although competitive decision-making is not yet an Olympic sport, it affects us all. Leaders (people) must become trained experts at using digi...
I came across the brilliant blog site of Futurist Frank Diana this week. In one of his most recent articles he discusses the concept of combinatorial nature. He states, "We are seeing exponential convergence across the areas of science, technology, economics, society, ethics, and pol...
Consumer behaviors are changing at speeds never before seen in many industries, which is impacting how businesses operate and bring products to market. In fact, more than a dozen retailers have closed this year as a result of having business and IT systems, and supply chains that are u...
The size of competitors and the longevity of their brands, are less predictive of future success than the quality and speed of their information logistics systems, and their ability to use it as a competitive advantage.More data is being generated today than ever before, and successful...
The behaviors and expectations of today’s consumers are rapidly evolving under the influence of digital and mobile technologies; as a result, retail growth and profits are quickly shifting to digital commerce. These changes require retail industry decision makers to acquire real-time s...
A key challenge that retailers face today is the difficulty of accurately judging where they are on the digital maturity curve relative to their competitors. There appears to be little expertise in making this assessment; for example, 79% of digital leaders don’t know they are ranked a...
For executives, transforming an enterprise is always difficult, but when an enterprise is highly profitable - digital transformation is even harder. The temptation to follow the maxim, “Don’t fix what isn’t broken,” is just too compelling. "When you average 8% same-store sales [growth...