Kevin Benedict

A retailers' mantra throughout history has been location, location location.  This is always important, but perhaps of less value than other innovations caused by digital transformations today. The ongoing digital transformation of many industries has created new competitive playing fields that are increasingly related to data.  The winners are those that can more quickly collect, analyze, report, make data driven decisions and capture value from the data.  The data that surrounds customers, partners, companies and individuals is called "code halosTM" by my colleagues at the Center for the Future of Work in their new whitepaper Code Rules.  It is their analysis that companies that understand and manage code halos most effectively will be the winners in their industries. Let me paint two scenes for you. 1) A brick and mortar retail operation is located on Main street, ... (more)

M2M News Weekly – Week of June 16, 2013

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HMTL5 Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also rea... (more)

SMAC News Weekly – Week of June 16, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Latin America's largest enterprise software company, TOTVS, invested 20 million dollars in the latest venture round of GoodData in a move that highlights how cloud big data and ana... (more)

Mobile Marketing, Business Analytics and Code Halos

In an article I published earlier this week, Digital Transformation, Code Halos, Analytics and Mobility, I provided an overview of the concept of Code Halo™.  The idea is that nearly all organizations, brands, products and people are surrounded by a halo of data.  Companies that recognize the value of code halos will develop new business models and IT systems to utilize these code halos to better engage with customers and prospects, deliver more relevant content and employ precision marketing and support campaigns based upon known interests and desires. Today I want to explore th... (more)

What Does Research Say Is the Competitive Advantage of Data?

The explosion of mobile devices, e-commerce and "The Internet of Things" is introducing massive amounts of new data into our ecosystem.  Some companies ignore this data for all but the most tactical explorations, but others are revolutionizing entire industries by recognizing the value of this data and taking advantage of it. My colleague, Ben Pring, has been conducting a lot of research this year on the impact of business analytics, big data and other fast emerging business strategies on a company's ability to compete.  In this guest post Ben shares his latest findings.  What on... (more)